repeat the unrepeatable
Milan Design Week 2025

7-13 April 2025

“repeat the unrepeatable”debut at Milan Design Week 2025

Audio-Technica will host a special showcase at Milan Design Week, to be held in Milan, Italy, from April 7 to 13, 2025.

Created around the concept “repeat the unrepeatable,” it will offer an “one-time experience within repeatability” using analog audio equipment.

repeat the unrepeatable

Each time you select a record and lower the needle, the music that begins to flow from that moment incorporates subtle variations due to human intention and action. We believe that this “one-time experience in reproduction” stirs human emotion by creating a tangible, tactile experience that is unique to analog.

In “repeat the unrepeatable,” we will set up four turntables at the venue, each with different records containing unique audio sources. Visitors are free to play these records so that their sounds overlap and harmonize, creating resonance that can only be experienced in that singular moment.

In addition, a dynamic lighting display that responds to the music will continuously reshape the space to create an interplay of sound and light that exhibits order while shifting organically, offering visitors a one-of-a-kind experience that exists only in that moment in time.

Gallery

event overview

Date/Time
April 7–13, 2025
April 7
(Press Day): 3:00 p.m. – 8:00 p.m.
April 8–13

(Open to public): 10:00 a.m. – 8:00 p.m.
(Ends at 6:00 p.m. on last day)

* An open cocktail party will be held on April 9 from 5:00 p.m. to 8:00 p.m.

Venue
ROSSIGNOLI Corso Garibaldi,
71 Moscova, Milano
ROSSIGNOLI

Milan Design Week

Milan Design Week is one of the world’s largest design festivals, held annually in April in Milan, Italy, since 1961.

During this period, the Salone del Mobile Milano, one of the world’s largest furniture trade fairs, takes place, along with various design-related events known as Fuorisalone, which are held throughout the city. Together, these events are collectively referred to as Milan Design Week.

Contact

Audio-Technica Corporation